Disney Launches Effort to Spur more Volunteerism During the Holidays

BURBANK, Calif. - The Walt Disney Company launched its annual “Share the Joy” campaign today to inspire kids and families to volunteer and spread goodwill this holiday season to those who need it most. Through “Share the Joy” events and themed programming across the Disney|ABC Television Group, families in the U.S. will be encouraged to give with food and gift contributions, or volunteering in collaboration with Feeding America®, generationOn and Toys for Tots.

This year, as part of Disney’s “Share the Joy” campaign, Disney|ABC Television Group will encourage its audiences across multiple platforms to “Share the Joy” through themed programming on ABC’s “The Chew,” which will kick off the campaign on today’s show, “General Hospital,” Freeform’s “Ben & Lauren: Happily Ever After?” and multiple Disney Channel series including “Girl Meets World,” “Bizaardvark,” “Liv and Maddie: Cali Style” and “BUNK’D.” Additionally, two series of inspiring public service announcements (PSAs) will motivate families to get involved with Feeding America and Toys for Tots this holiday season. The PSAs will be presented across multiple platforms including ABC, Freeform, Disney Channel, Disney Junior and Disney XD through December. Also, ABC owned television stations in local markets will host volunteer events at food banks and toy drives throughout their communities and they will feature news segments highlighting the importance of giving back and volunteerism.