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| YouTube star Bethany Mota goes undercover when she guests on CBS's "Undercover Boss: Celebrity Edition" on Friday, May 25 (Photo by CBS). |
LOS ANGELES – YouTube sensation Bethany Mota channels a punk
rocker when she goes undercover to link up with and mentor potential YouTube
stars, on UNDERCOVER BOSS: CELEBRITY EDITION, Friday, May 25 (8:00-9:00 PM,
ET/PT) on the CBS Television Network. While pretending she wants to start her
own YouTube channel, Mota hopes things will click when tasked with teaching a
dance class for a YouTube channel; picks up the beat in a beatboxing challenge
on Hollywood Boulevard; and fears she won’t be able to keep it together when
faced with eating a cricket during a YouTube food challenge.
YouTube superstar, author, designer and entrepreneur Bethany
Mota has become one of the most powerful voices in social and new media. Mota’s
YouTube channel has more than 12.7 million subscribers, and her videos have
been viewed almost two billion times. In 2011 Mota also launched the lifestyle
vlog “Bethany’s Life,” which has already accrued over 2.2 million subscribers.
Having grown into a true trendsetter, she also has over 5.5 million followers
on Twitter @BethanyMota and over 5.5 million followers on Instagram
@bethanynoelm.
Last year, Bethany Mota added author to her long list of
accomplishments and released Make Your Mind Up, her first book with Gallery
Books, an imprint of Simon & Schuster. Celebrated by her viewers and new
“Motavators” alike, her book features inspirational content on how to stay
motivated, recipes, insider tips and tricks, and fashion and beauty advice.
In 2013 Mota designed and launched the first of many of her
own collections for the apparel brand Aeropostale. Targeted to teens 14 to 17
years old, the line can be found in more 900 stores around the country and
includes apparel, fragrance and accessories. The success of Mota’s design work
led Forbes to name her the most Googled fashion designer in the world in 2014.
Last year, Mota joined forces with Target to launch her own line of unique and
colorful back-to-school supplies, adding her own spin to average notebooks and
trapper-keepers.
Mota’s popularity and entrepreneurship in the branding and
digital space has garnered recognition by a number of top outlets. Alongside
two separate covers of Fast Company highlighting her incredible achievements
with YouTube, TIME magazine hailed her as one of the most influential teens in
the world for two consecutive years; Vogue named her one of “8 YouTube Stars
Who Are Taking Over the World”; and in 2015, when she was 19 years old,
Business Insider listed her as one of the most powerful people in Hollywood in
her age category. In 2016 Mota was honored by Forbes as one of the year’s “Forbes
30 Under 30” for her work in the arts and lifestyle space, and she discussed
the future of digital marketing at the Forbes Under 30 Summit. She was also
featured on covers of Adweek, Variety and Latina Magazine, and was the first
digital creator featured on the cover of Seventeen.
Mota kicked off 2015 by interviewing President Obama after
his State of the Union address. The YouTube interview garnered millions of
viewers around the world. A vocal advocate for social causes, she has partnered
with UNICEF and PACER National Bullying Prevention Center to front campaigns
targeted to teens and school-aged women and men. Mota regularly travels the
world on behalf of philanthropic organizations, media and Fortune 500 companies
connecting with audiences to further spread her message of positivity and
inspiration.
Also a singer, Mota released her first single, “Need You
Right Now,” in 2014, which debuted at #3 on the iTunes charts. The same year,
she was a finalist on season 19 of “Dancing with the Stars,” placing in the top
four. In 2016, Mota received her third Teen Choice Award for Choice Female Web
Star.
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