Grammy Gets Biggest Audience Since 2014

The 59^th Annual Grammy Awards, which featured five awards to Adele, earned its biggest ratings since 2014 (Publicity photo).

LOS ANGELES – The 59^th Annual Grammy Awards delivered its largest audience since 2014 and also posted year-to-year growth in key demographics, according to Nielsen time zone adjusted fast affiliate ratings for Sunday, Feb. 12.

The awards, which featured Adele earning five awards including Album, Record, and Song of the Year, also featured wins by David Bowie for Best Rock Performance, Chance the Rapper for Best New Artist, and Beyonce for Best Urban Contemporary Album.

The 59^th Annual Grammy Awards delivered 26.05 million viewers, up +4% from last year (from 24.93m), its largest audience since 2014. Among key demographics, the awards broadcast was up +1% in adults 18-49 (7.8 from 7.7), +3% in adults 18-34 (6.6 from 6.4) and even in adults 25-54 (9.0).

CBS All Access, the CBS Television Network’s digital subscription video-on-demand live streaming service, broke a new record for daily sign-ups, surpassing last year’s Grammy Awards. In addition, traffic across CBS's digital platforms also hit a new Grammy Day record with total time spent up +94% over last year’s Grammy broadcast. The 59^th Annual Grammy Awards was the most social awards program on TV this season, according to Nielsen Social.