Tina Fey as Sarah Palin, and Darrell Hammond as Donald Trump appear during a sketch on NBC's "Saturday Night Live" (NBC photo). |
NEW YORK – After 41 years of influencing the comedic,
cultural and political landscape, NBC’s “Saturday Night Live” will reduce their
national commercial load by 30 percent by reducing two commercial pods starting
next season.
“As the decades have gone by, commercial time has grown,”
said Lorne Michaels, creator and executive producer. “Saturday Night Live. This
will give time back to the show and make it easier to watch the show live.”
“Since 1975, ‘SNL’ has shaped and driven conversation. We
are excited to try something new and unique that will shape and drive
advertiser content too,” said Linda Yaccarino, Chairman, Advertising Sales and
Client Partnerships, NBCUniversal. “By partnering together, advertisers can
capture an audience that only ‘SNL’ can deliver.”
As part of this change, viewers will see more program
content with an addition of original sponsored content from advertisers that
partner with the show.
NEW YORK – April 25, 2016 – After 41 years of influencing the comedic, cultural and political landscape, NBC’s “Saturday Night Live” will reduce their national commercial load by 30 percent by reducing two commercial pods starting next season.
“As
the decades have gone by, commercial time has grown,” said Lorne
Michaels, creator and executive producer. “Saturday Night Live. This
will give time back to the show and make it easier to watch the show
live.”
“Since
1975, ‘SNL’ has shaped and driven conversation. We are excited to try
something new and unique that will shape and drive advertiser content
too,” said Linda Yaccarino, Chairman, Advertising Sales and
Client Partnerships, NBCUniversal. “By partnering together, advertisers
can capture an audience that only ‘SNL’ can deliver.”
As
part of this change, viewers will see more program content with an
addition of original sponsored content from advertisers that partner
with the show.
- See more at:
http://www.nbcuniversal.com/press-release/%E2%80%98saturday-night-live%E2%80%99-improves-its-viewer-experience%C2%A0-reducing-commercial-load-30#sthash.KuNtrw4g.dpuf
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