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| "Scouts Guide to the Zombie Apocalypse," above, will be released on digital platforms for sale and rental beginning Dec. 8 as part of a deal between Paramount Pictures and select theatrical exhibitors (Photo by Paramount Pictures). |
LOS
ANGELES - Paramount Pictures announced today the home entertainment
release dates of the first two films in the studio's groundbreaking
digital revenue-sharing initiative with theatrical exhibitors. "Scouts
Guide to the Zombie Apocalypse" and "Paranormal Activity: The Ghost
Dimension" will debut on digital platforms for sale and rental beginning
December 8 and December 15, respectively.
Under
the revenue-sharing agreement with select theatrical exhibitors, the
films were eligible to be released on home entertainment platforms 17
days after they dipped below 300 domestic theaters, giving consumers
unprecedented early access to enjoy the movies at home following their
theatrical runs. "Paranormal Activity: The Ghost Dimension" was released
in theaters on October 23rd and "Scouts Guide to the Zombie Apocalypse"
was released on October 30.
"This
innovative agreement with exhibitors enables us to make these two films
available to home viewers much earlier than usual, following their
natural lifecycle in theaters," said Megan Colligan, President of
Worldwide Distribution and Marketing for Paramount Pictures. "This
flexible distribution model allows us to maximize the revenue potential
of these films, satisfy consumer demand through legitimate digital
access, while respecting and preserving an exclusive theatrical window."
Exhibitors
participating in the initiative—including AMC Theatres, Cineplex
Entertainment, National Amusements, Alamo Drafthouse Cinema, Southern
Theatres and Landmark Cinemas—will receive a percentage of any of the
studio's digital revenue for the period of digital availability through
90 days from the initial U.S. theatrical release, with each exhibitor's
share proportional to its theatrical gross market share.
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