Tuesday, May 3, 2016

SNL to Reduce Number of Commercials Next Season

Tina Fey as Sarah Palin, and Darrell Hammond as Donald Trump appear during a sketch on NBC's "Saturday Night Live" (NBC photo).
NEW YORK – After 41 years of influencing the comedic, cultural and political landscape, NBC’s “Saturday Night Live” will reduce their national commercial load by 30 percent by reducing two commercial pods starting next season.

“As the decades have gone by, commercial time has grown,” said Lorne Michaels, creator and executive producer. “Saturday Night Live. This will give time back to the show and make it easier to watch the show live.”

“Since 1975, ‘SNL’ has shaped and driven conversation. We are excited to try something new and unique that will shape and drive advertiser content too,” said Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal. “By partnering together, advertisers can capture an audience that only ‘SNL’ can deliver.”

As part of this change, viewers will see more program content with an addition of original sponsored content from advertisers that partner with the show.

NEW YORK – April 25, 2016 – After 41 years of influencing the comedic, cultural and political landscape, NBC’s “Saturday Night Livewill reduce their national commercial load by 30 percent by reducing two commercial pods starting next season.
“As the decades have gone by, commercial time has grown,” said Lorne Michaels, creator and executive producer. “Saturday Night Live. This will give time back to the show and make it easier to watch the show live.”
“Since 1975, ‘SNL’ has shaped and driven conversation. We are excited to try something new and unique that will shape and drive advertiser content too,” said Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal. “By partnering together, advertisers can capture an audience that only ‘SNL’ can deliver.”
As part of this change, viewers will see more program content with an addition of original sponsored content from advertisers that partner with the show.
- See more at: http://www.nbcuniversal.com/press-release/%E2%80%98saturday-night-live%E2%80%99-improves-its-viewer-experience%C2%A0-reducing-commercial-load-30#sthash.KuNtrw4g.dpuf

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