Ellen DeGeneres launches the Ellen Digital Network wity New Content

Talk show host and media mogul Ellen DeGeneres is launching the Ellen Digital Network (Photo by Warner Bros.).

LOS ANGELES - Emmy-winning talk show host, producer and social media powerhouse Ellen DeGeneres is continuing her expansion into the original digital content business in a significant way with the announcement of the creation of the Ellen Digital Network and the unveiling of its first-ever programming slate today at the 2016 Digital Content NewFronts.

An Ellen Digital Ventures initiative launched in partnership with the Warner Bros. Television Group, the Ellen Digital Network will build upon the success of Ellen’s digital destination Ellentube and The Ellen DeGeneres Show website EllenTV.com as well as her official YouTube channel, wildly popular social media following and popular game Heads Up! to create a robust, premium cross-platform advertising and integration opportunity for brands to associate with the compelling and engaging original content Ellen produces and distributes, in a positive, high-quality environment.

The Ellen Digital Network will curate all aspects of the Ellen brand combined with original programming and user-generated content. The Ellen Digital Network has signed a content development deal with social media superstar Tyler Oakley, with Ellen and Tyler set to collaborate on a range of original digital projects with an aim toward developing projects for television as well.

In addition to the content partnership with Oakley, the inaugural Ellen Digital Network programming slate will feature an original Damn, Daniel series for Snapchat; Ellen’s Pet Dish, an animated series featuring Ellen’s pets from Warner Bros.’ digital production studio Blue Ribbon Content; the return of 4-year-old viral sensation Brielle; new episodes of Dance Challenge; #MadeByYou, featuring the best user-generated content from ellentube; and popular Ellen Show game Epic or Fail; and more.

Ellen DeGeneres said: “I’m so excited for the Ellen Digital Network. I’ll get to showcase amazing talents like Tyler Oakley and tWitch. Plus, I’ll finally prove to the world that my pets can speak in human voices.”