LeBron James' 'Uninterrupted' Secures $15.8M Financing Led by Warner Bros.

A multimedia network headed by NBA star LeBron James and business partner Maverick Carter has gained $15.8 million in new financing (File photo).

LOS ANGELES  – “Uninterrupted,” the multimedia network for exclusive sports lifestyle content created by international icon LeBron James and business partner Maverick Carter, has aligned with two Time Warner companies, global entertainment leader, Warner Bros. Entertainment, and existing partner Turner Sports, to raise $15.8 million in new financing. The additional capital will allow the growing athlete point-of-view platform to develop exclusive content, elevate the brand, expand to additional platforms, and further engage potential partners.

“The best thing about ‘Uninterrupted’ is there are so many creative opportunities for athletes to tell their stories,” said LeBron James. “I'm excited to be partnering with important, innovative companies like Warner Brothers and Turner to keep building ‘Uninterrupted’ as a place for athletes to go to connect with fans and share their stories in a different way.”

“With the unique ‘Uninterrupted’ platform, there is a real opportunity to create a special business that athletes, brands, and media partners can come together to create and distribute creative content,” said Maverick Carter, “Uninterrupted” CEO. “Whether it’s through real-time videos, original digital series, or documentaries, ‘Uninterrupted’ provides that creative outlet for athletes to share their stories in a way they can’t anywhere else.”

“LeBron and Maverick bring incredible energy, focus and creativity to everything they do and are excellent partners with us in TV, film and digital,” said Craig Hunegs, President Business and Strategy, Warner Bros. Television Group. “Joining forces with LeBron, other world-class athletes and Bleacher Report to aggressively build ‘Uninterrupted’ was an easy decision that’s great for fans and great for Warner Bros.”

In addition to having an equity stake in the company, Turner Sports will now serve as the primary sales arm for the newly expanded “Uninterrupted” venture. Building on its existing role as the platform’s original content host, Turner’s Bleacher Report and “Uninterrupted” will have a preferred content relationship.